VK became a media partner of the 2nd Winter Children of Asia International Sports Games in Kuzbass

The company will provide broadcasts of competitions on the VKontakte social network, support the movement of fans, and also conduct a number of entertainment activities.

Live broadcasts of the upcoming competitions will be held from February 25 to March 4 in our group. Viewers will also have access to unique content — the best moments, interviews and much more. VK users will be able to participate in daily surveys in the official community of the Games and choose the best athletes who will receive branded prizes from VKontakte and promo codes for an annual subscription from VK Music. Another 500 VK Music promo codes for 1 month will be drawn among the 6,000 spectators of the Opening Ceremony.

"Cooperation with VK will give an opportunity to promote one of the main events of youth sports in Russia in 2023 - Children of Asia Winter Games. On the VKontakte social network, fans will be able to share emotions, discuss highlights and news", said Aleksey Puzynin, Head of the 2023 Children of Asia Games Directorate in Kuzbass.

Very soon, a chatbot with useful information about competitions and a quiz will appear in our community. Users who correctly answer most of the questions will be able to receive a gift from VKontakte – a lynx cub Tikhonya, the mascot of the upcoming Games.